The brow routine, simplified
Shape. Define. Set.
Build the brow look you want with a smooth gel texture, a precision angled brush and a spoolie that softens the finish.

Your everyday brow essential
A creamy brow gel and two precision tools designed to build fuller-looking, polished brows without an overly drawn-on finish.
The brow routine, simplified
Build the brow look you want with a smooth gel texture, a precision angled brush and a spoolie that softens the finish.
Find your match
Choose a tone that works with your hair color and the level of definition you prefer. Build color gradually for a softer result.
Before to polished
Use the gel where you need it most: visible gaps, an uneven arch or areas that need extra definition. Blend after application to keep the result soft.
Designed for everyday beauty
The goal is simple: enhance your natural brow shape while keeping visible hair texture. Apply a small amount first, then layer only where more definition is needed.
Precision where you need it
The angled brush gives you a crisp, controlled application around the brow outline. Follow with the spoolie to distribute color and keep the front of the brow looking natural.
The finishing touch
For the most natural effect, keep the inner brow lighter, add definition through the arch and tail, then brush through once more to create a feathery finish.
Shade 01
A soft warm-brown option for blonde, light brown and naturally lighter hair. Choose this shade when you want definition without making the brow look too deep.
Shade 02
A warm reddish-brown shade that complements chestnut, copper and auburn hair tones while adding softly defined warmth to the brow.
Shade 03
A versatile deeper brown for dark brown hair. It gives the brow a stronger outline while staying softer than a true black tone.
Shade 04
A deep shade for naturally black hair or anyone who prefers a stronger, more graphic brow. Use a lighter hand at the inner brow for a balanced result.
Your 4-step brow routine
Build your desired intensity gradually. A small amount goes a long way, especially around the front of the brow.
See the look in motion
Balanced, groomed brows help frame the eyes and bring structure to the face. Keep the application soft and work with your natural shape instead of covering it.
Tip: Step back from the mirror after blending. It is easier to judge balance from a little distance than from an extreme close-up.
Made for real brow days
Use the gel and brushes to refine the areas that need attention while keeping the overall brow looking like your own.
Start with a very small amount, build only where needed and brush through with the spoolie. This helps keep the result soft and controlled.
Light Brown suits lighter hair, Auburn complements warm reddish tones, Dark Brown is a versatile deeper brown, and Black gives the strongest definition for naturally dark hair.
Use your regular eye makeup remover. An oil-based remover can help lift deeper pigment more efficiently.
Use less than you think you need at first. Add product in thin layers rather than applying one heavy layer.
For external cosmetic use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Results and appearance may vary with natural brow density, shade choice and application technique.